Monday, 14 March 2011

Stages for the Ancillary task

Pitch 1


The first pitch was to rent a music studios in london .This idea was presented to Mrs Mc Cluckie and after telling her the idea of a band performing in a studio she agreed it was a good idea.The venue would supply any instruments we needed and also had lighting. But things never go to plan click here to see what happened i went to film at this place.




The video above is the venue of another band and it convinced us that we could make a video just like it .



Band photos


The original idea for our front cover was to use the band members , but due the time of year we ended up having limited time to take the pictures therefore making us rush . You can see we rushed by looking at the two pictures showing bad positioning , blurry and one of the members has been cut out of the frame. These pictures were taken on the same day as the filming outside the location , now looking back if we planned a separate date to take pictures we could have focused on them a lot more because on that day the filming was the main focus.


Another problem was the band itself , they were easily distracted and were not good at taking instruction .As you can see 3 of them are looking different ways and only the guy on the left listened to instruction to look at the camera .So if we had people who were good to work with the task would of been a lot easier .

Ancillary task



Poster advertisement




Digipak






Monday, 7 March 2011

Evalution question 3





What have you learned from your audience feedback ?

The way we got the audience feedback was a screening in class our rough cut , this was important because it showed us the viewers perception on our early stages of the video. This screening would tell us what is good or bad about the music video. Each individual watching had a small piece of paper to put down their thoughts,It was key to get the feedback on the early development of the editing so that is the feedback was bad the editing process of the video can be started again to save crucial time . Fortunately our target market was late teens and young adults meaning to get the people for the feedback was easy because it was our age group at school .


Audience Feedback from Sarah Chamberlain on Vimeo.

The first bit of feedback we got was from our rough cut, the class had a screening and wrote down their opinions.We got good strong feedback on how the video could be improved such as

- Quick cuts

- Guitar solo out of syn

-More obvious when guitar is playing solo


After receiving the criticism for the rough cut we used facebook to get feed back to see if improvement was made and whether our final cut was good enough.Facebook was the best way to get feedback because our target market was our age group and my friends on the website were in that age group.The comment we got was really positive meaning our final product was good enough for out audience.


The comments overall were great telling us that no more work was reqjjjjjuired to make this a successful video .


I am happy with the way we used the feedback to get to our finished result looking at the rough cut to the final cut , i can happily say the feedback helped us make the end product more cleaner in places and made it look much more professional.

Tuesday, 1 March 2011

Evaluation question 4


Question 4

How did you use the media technologies in the construction and research, planning and evaluation stages?

Right from the start of the year when we found out about what our project was for our A2 coursework we have used many different media technologies to prepare ourselves for it as well as when we were constructing the coursework. The very first thing that we did was to design our header for our media blog. This was done using the program photoshop. This program wasn't new to us because we used it for our year 12 coursework so we just had to remind ourselves of how to use the program. The program photoshop became very important throughout the whole project as it was needed to edit photos that we wanted to use for our Digipack and pictures for our website.










The big help definitely came in the construction stages of our work.Without the aid of tools like Final Cut being able to edit down our video, it would be very difficult to piece together seperate pieces of footage and be extremely time consuming on the day of filming, and thusly by using programmes like Final Cut it made the process significantly easier.At the end of year 12 Mrs Mcluckie gaves us time to practice making a video and editing it , this was a big help to me but i still struggled.Luckily Alex was a quick learner on using final cut , so he was the main person in the group editing the video ,with Sarah and I giving him ideas on the construction of the video.The editing of the video was the longest process because while editing the video the group as a whole was still learning for example we learnt towards the end how to do colour correction to make the video look more professional.





Another technology we used throughout the project was the Internet using firefox. This was a major part of our planning stage as we had to research things such as, costumes and ideas for our video, settings for our video, also different fonts we could use for our Digipack and Website.Below is a link to the website Dafont which became very helpful to me and my group throughout the project. This gave us a variety and choice when it came to Designing our ancillary tasks.

http://www.dafont.com/


To help us in the research for target audience Uk Tribes was used.This website gives you information on trends, behavior and general likes/dislikes of different groups of people.UK Tribes was born in 2005, when Channel 4 commissioned crowd DNA (then called Ramp Industry) to run a project called TV Glue, which looked to measure how TV could remain a unifying force in the midst of media fragmentation.


For our research the internet sites like youtube and vimeo helped us to analyze music videos and see what conventions music videos have.

















The camera we used to film the music video was a Sony DCR-HC62 .This camera was ideal for us to use because it was easy to move round the stage and because we was making a performance video it easy to hold since we wanted natural camera movement for the video.The picture quality could of been better but this is due to the camera being out dated , the negatives in technology is it is always updating .
The last bit of important equipment was the Mac computers in the classroom.As a student i realized i was lucky to use these computer for course work because they are the best media based computers.Final cut can only be used on a mac based platform meaning, if these computers were not in our possession we could end up having to use a cheaper less quality software to produce our coursework.
























123